Calendar Nopikex

One of the most vulnerable populations to the mosquito that transmits dengue are low-income communities. For this reason, we used their creative resource: the language and style they use (naked women) to decorate their workplaces, enabling us to connect with them directly and effectively.

Using the Power of Telethons - Raising Awareness About Drug Consumption

We leveraged the audiovisual format of telethons to evoke empathy in viewers, encouraging them to reflect on the broader consequences of drug consumption. The commercial highlighted how drug use indirectly fuels the harmful impacts of drug trafficking. This campaign was part of efforts to address the drug conflict in Colombia. With my creative partner at the time, Santiago Rivillas, we became the only winners of the Young Lions Colombia competition. This achievement allowed us to represent our country at the Cannes Lions Festival in France, competing in the Television category as young creatives.