Novaventa – A Mom Never Gives Up. NewSale Moms:e featured real moms from Novaventa's sales program, showcasing the daily effort and sacrifices they make. The message was clear: anyone might give up on their job, but mothers will never give up on their role as parents. To complement the visuals, we included the original song by the renowned Spanish artist "Lolita," whose lyrics perfectly embodied the essence of what the brand aimed to convey.

Pony Malta – Sustaining Spot
Copywriter: Santiago Rivillas Art Direction: Grethel Zarate and Julio Atehortua
Agency: Mullen Lowe SSP3 Advertiser: Bavaria SAB Miller (AB/InBev)

Pony Malta – Sustaining Spot
Copywriter: Daniel Baloco Art Direction: Julio Atehortua
Agency: Mullen Lowe SSP3 Advertiser: Bavaria SAB Miller (AB/InBev)

Mazda 2 Commercial Launch to Colombia (Feel it is in you)
Copywriter: Santiago Rivillas Art Direction: Grethel Zarate and Julio Atehortua
Agency: Mullen Lowe SSP3 Advertiser: Bavaria SAB Miller (AB/InBev)

Pony Malta Mini – Launch Commercial
Copywriter: Daniel Baloco Art Direction: Julio Atehortua
Agency: Mullen Lowe SSP3 Advertiser: Bavaria SAB Miller (AB/InBev)

Pony Malta Mini – Launch Commercial
Copywriter: Daniel Baloco Art Direction: Julio Atehortua, Duván Villegas
Agency: Mullen Lowe SSP3 Advertiser: Bavaria SAB Miller (AB/InBev)